12 June 2018
Why Financial Services Needs A New Kind of Marketing
Background:Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank. And as a financial services marketing specialist for over 30 years, Lucian Camp has helped develop more new and innovative financial services propositions than anyone.
Now they’ve put their heads together to write No Small Change, a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing. Most of all, they propose that an increasingly digital, fintech-driven industry needs not just more marketing, but also better marketing to make sure it’s successfully identifying consumers’ real needs, and finding powerful and successful ways to engage with them.
Anthony Thomson is founder of Atom Bank and Metro Bank, Chairman of The Financial Services Forum and Chairman of the National Skills Academy for Financial Services. Lucian Camp has been working in brand, marketing and communications for over 30 years, and specialising in the financial services market for over 20.