28 September 2016
Reaching the Digital Consumer
Customer experience is the most powerful differentiator and driver of sustainable revenue growth in financial services, and that experience is now completely digital. Delivering a powerful and differentiated digital user experience offers both challenges and opportunities. This Club meeting will explore how the banking and financial services sector can make the best use of digital platforms, social media and data analytics to engage with their customers and grow revenues.
Clinton Bell is an advocate for putting the customer at the heart of a business and Customers First Now is an international customer experience company, with a strong track record in banking and financial services. Clinton has worked in corporate and SME environments in the UK and Spain with clients including NatWest, HSBC, Bank of England, Lloyds, Barclays, IBM, Oracle, Virgin, Grant Thornton and Fast Money Pay.