Gamification in banking
Speaker: Gabe Macintyre
Background:We talk a lot about gamification in banking, but what is it and how can it really help? There are very few examples, so we decided to get Europe’s leading expert on gamification – Gabriel McIntyre (Gabe Mac for short) – to tell us how he sees it.
Gabe has been teaching Interactive Performance, New Media and Game Design for over a decade at the College of Arts in Utrecht, The Netherlands. In the game industry, he has worked on games for clients such as Guerrilla Games, Davilex, T-Mobile and Microsoft. The campaigns he worked on while Head of Innovation at Indie Amsterdam, have won a number of digital and advertising awards.
Gabe has given keynotes at conferences all around the world in innovation, marketing, digital trends and gamification, and is regularly interviewed about new media trends by Forbes Magazine, The Wall Street Journal, BBC and The Telegraaf. He is also a Webby and Lovie Awards judge.