Putting the customer's interests first
Background:Antony Elliot founded FairBanking in 2008 to promote a new model of banking that places the financial well being of customers at its heart. Before founding the charity, he had been Group Risk Director of Abbey National, Group Head of Financial Risk of Man Group and a member of the senior management team in a number of UK and international banks. He has authored reports published by the Centre for the Study of Financial Innovation (CSFI) on the subjects of over-indebtedness (2005) and financial well-being (2009) in the context of banking and was the lead author for research undertaken for the Consumer Financial Education Body into the role of behavioural economics in improving financial capability (2010).
In 2008, he founded The Fairbanking Foundation charity, which has funded research into financial well-being and has produced reports rating banking products using criteria based on the financial well-being research.