08 February 2012
Designing the bank of the future: How innovation with a human touch is redefining financial services
Speaker: James Moed, Financial Service Design Lead, IDEO Europe
IDEO study human behaviours and help banks design products to meet their needs. It’s a totally different way of looking at product design that starts from the human perspective, rather than the technology. The result is that bank product designers find out how customers use electricity metres as budgeting devices and see spare change as a savings tool rather than as round-up purchasing.
Designing such services with banks as diverse as Bank of America to PNC to State Farm, James Moed will take us through some of the real cutting edge designs for the bank of the future.
James leads design teams to develop new products, services, and business models. He works with clients to develop insights and solutions that are both actionable for their organisations and compelling for their customers. By focusing on people, not just categories, James helps clients reframe their approach to the market.